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Sample our selection of Gourmet Print!
The following are some of my favorite dishes, prepared with love and savored with success by satisfied clients. |
IBM CODERNAUT BROCHURE
One of my clients in Denver does a lot of work for various divisions of IBM. In this case, they came to me with some in-depth background research on the product and a few IBM images they were required to use. From there, I singlehandedly crafted the story and wrote the copy inside of a couple of days. What fun!
HYATT REGENCY HUNTINGTON BEACH INVITATION
A longtime client called me in search of a fresh approach for an invitation to a “Grand Re-Opening” of a Hyatt after massive remodeling. We brainstormed up some concepts based around a surfing theme, and the venerable Woody Wagon was the winner. My client liked the final product so well they entered it in their local ADDY competition!
There are two PDFs here – the first one shows the outside of the invitation before you open the Woody’s diecut rear window and tailgate. The second shows the copy you see once you lift up the flaps. Cowabunga!
MIRA BELLA & MIRA MONTE AD - LAKE LAS VEGAS RESORT
I do lots of work with developers and home builders. This ad is for a pair of extremely high-end communities located inside the Lake Las Vegas Resort area. These homes range in price from a quarter of a million to well over a million and a half. Once the PDF loads, please select the magnifying glass tool to pop up the size of the type to make the copy legible.
AIRE INFLATABLE KAYAK CATALOG
This catalog was written in conjunction with a good designer friend of mine in Idaho. Not only was the product exciting and innovative, but Catalog Age liked the effort so well that they gave it a Silver Award.
Care for some hot fresh copy? (64k JPEG image)
BMW AD, ROCKY MOUNTAIN MOTORWORKS
This ad appeared in several national and international automotive publications and is still being reprinted today. The idea was to combine a photo of the Director of the BMW Division winning the Pittsburgh Vintage Grand Prix in his CSL with a strong headline that positioned the company as leading the industry.
BMW HOLIDAY CATALOG
I wrote and edited all copy for this entire 40-page book in the space of a week ... just in time for the pre-Christmas maildate. Click on the coffee cup to view a typical inside page.
SHEPARD'S/McGRAW-HILL NATIONAL PRINT AD
One of six in an award-winning series I created and wrote while working inhouse. My department changed the face of advertising in the legal publishing industry from photos of law books marching into hell to exciting concept-oriented fare like this.
SHEPARD'S/McGRAW-HILL ANNUAL CATALOG
This colossal effort garnered numerous AdFed awards at the regional level and internationally from McGraw-Hill for excellence in design and copy. It is one of 500 direct mail jobs I opened there inside of four years (and all on time, too). If I can make law books this appetizing, just imagine what I can do with your exciting products!
SIMPLOT FROM THE WEST CATALOG
All interior copy for this 24-page book was written in a single workday. Products here run the gamut from gourmet cheeses, fruits, meats, and potatoes to gift items like squeaky cheese curds and whimsical ceramic cows ... something for everyone.
Bon Appetit!
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Last modified: November 20, 2002